Continental Airlines Introduces Special Fare Search Feature on Web Site

13th Oct 1999

Continental Airlines (NYSE: CAL and CAL.A) today introduced a new feature on its Web site,, that lets travelers easily find fares featured by Continental. The Featured Fares interactive calendar allows customers to make their travel plans around these specials.

Customers who use Featured Fares will receive the same online benefits, such as OnePass bonus miles and seat selection capability, with the convenience of E-Ticketing.
“Featured Fares allows for quick and easy purchases when selecting travel options based on a particular fare,” said Bill Brunger, Continental’s vice president of Distribution Planning and Revenue Decision Support. “By displaying a list of fares and markets up front with the interactive calendar, the entire online purchasing process becomes much simpler.”

Continental Airlines’ Web site ( or America Online keyword: Continental) continues to be top-rated among consumer polls. This summer, the website was rated No.1 in customer satisfaction for the third consecutive time by NPD Online Research. Continental and its online agency Blue Marble ACG also won the Association of National Advertisers’ CASIE Award, which honors the most effective advertising and marketing on the Internet.



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