Tropicana`s Las Vegas Resort-Casino Expands Market Visibility Through SynXis Agent®

SynXis Corporation, a leading provider of reservation management and distribution systems for the hospitality industry, announced that the Tropicana Resort & Casino in Las Vegas will benefit from increased electronic reservations and channel management tools by using SynXis Agent®.

SynXis Agent helps properties manage inventory for all channels through the Internet-based Control Center, which enables real-time updating of room availability and rates. This also empowers travel agents with more lodging options to present to their clients.

The resort, located on the “busiest corner in the world,” will use SynXis` GDS connectivity to link to the four major GDS`, Amadeus, Galileo, Sabre and Worldspan, increasing exposure to over 500,000 brick-and-mortar and electronic travel agencies. The seamless connection to travel agents gives more detailed property information and description than traditional Type A connections. SynXis also provides automatic rate and availability updating capability ensuring that travel professionals view the most up-to-date information. With the help of SynXis, the Tropicana is also able to connect to their larger wholesalers and over 1000 other on-line distribution sites.

“We selected SynXis because they provide a cost-effective means of achieving greater exposure to electronic distribution channels, which is essential in creating further awareness of our property in these slower economic times,” said Sara Atwell, room reservation manager at the Tropicana. “Also, SynXis` ability to update room availability in real time will give our guests more room options than ever.”

“The Tropicana resort in Las Vegas is known all over the world for providing a fun-filled atmosphere and experience,” said Bernard Ellis, vice president of product strategy at SynXis. “SynXis Agent enables the Tropicana to enjoy more exposure to electronic distribution than ever before, with higher productivity and lower costs. We are pleased to see the roster of our clients grow with the Trop`s 2,000 rooms in Las Vegas, a key market for SynXis.”