VIP International, a wholly owned subsidiary of HARS Systems, Inc. has been chosen by Royal Host Hotels and Resorts for the provision of reservation technology and e-commerce marketing services for three Royal Host-owned hotel properties in Canada.
Under the agreement, VIP International will provide the Chimo Hotel in Ottawa, Ontario; the Banff Rocky Mountain Resort in Banff, Alberta; and the Grand Okanagan Lakefront Resort & Conference Centre in Kelowna, British Columbia with GDS representation; electronic distribution to the Internet`s leading travel portals and sites; access to the SynXis Agent web-enabled central reservation system; and implementation of the SynXis Book-A-Rez? Internet booking engine on each hotel property`s proprietary Web site.
“Generating reservations in the hotel industry depends on both market reach and the ability to make informed decisions when the market changes,” said Dorothy Dowling, Royal Host`s executive vice president, sales and marketing. “VIP International was chosen as our reservation service provider not only for their reservation technology, but the extent to which VIP has structured their company in order to assist their clients in generating revenue. Specifically, the function of their account management team factored into our final decision. We understand that VIP`s account managers utilize their combined years of industry experience in all areas of hotel operations as well as sales and marketing to assist their hotel clients to develop sound marketing and market position strategies. It`s this level of service, in addition to the technology, that we were looking for in a reservation service provider for these three hotel properties.”
Travel agents can book hotel rooms for their customers at the Chimo Hotel, the Banff Rocky Mountain Resort, and the Grand Okanagan Lakefront Resort & Conference Centre using the `VE` chain code. Consumers have the option of contacting their travel agent directly to make a reservation at any one of the three hotels, or they can access each property`s rates and available room nights through major Internet travel sites such as CarsAndHotels.com, placestostay.com, Orbitz.com, Expedia.com, Travelocity.com, and many more. Reservations can also be made on each hotel`s Web site: