Information released from Ottawa-based webHancer Corporation has revealed that traffic on general travel sites (Expedia, Orbitz and Travelocity) began to hover around normal levels for the first time since the terrorist attacks on September 11, 2001.
Meanwhile, traffic on United Airlines` site has fluctuated wildly since the attacks.
webHancer`s data shows that the varied efforts by the airline industry and public officials to make Americans travelers again are succeeding in getting the attention of American consumers if not yet their dollars. While flights are not yet anywhere near full capacity, Web site traffic on travel sites seems to be getting back to normal. Over the last week and, particularly, the past couple of days, traffic to the most well-known travel sites (i.e. Expedia, Orbitz and Travelocity) is approaching or exceeding the traffic from the week before the attacks. The following are percentages of travel sites` traffic as compared to 9/3-9/7:
9/11-9/14: Traffic fell to 57% of pre-attack levels
9/17-9/21: Traffic gradually rose to 63% of pre-attack levels
9/24-9/28: Traffic took a leap to 87% of pre-attack levels
10/1-10/5: Preliminary data based on Monday and Tuesday show traffic exceeding pre-attack levels—coming in at 104%
A myriad of factors could be contributing to this rise: bargain-hunters and cheap-fare publicity, a regaining of public confidence, even the public displays of travel plans by public officials. While webHancer`s data cannot determine the exact cause, it clearly shows that consumer interest in flying is back on the rise. The airline sites, however, tell a different story. Of most interest is the United Airlines site, on which traffic hasn`t fallen at all, but has remained at or above pre-attack levels. The following are percentages of United`s site traffic as compared to 9/3-9/7:
9/11-9/14: Traffic leaped to 424% of pre-attack levels
9/17-9/21: Traffic calmed down somewhat, dropping to 120% of pre-attack levels
9/24-9/28: Traffic returned to normal—roughly the same as pre-attack levels
10/1-10/5: Preliminary data based on Monday and Tuesday show traffic picking back up again, rising to 155% of pre-attack levels
For more detailed information, information on specific sites, or to speak with a webHancer executive who can better explain these numbers, please contact Lorita Ba of Horn Group at 781-356-7145 or lbahorngroup.com.
About webHancer Corporation.
Founded in 1999, webHancer Corporation is the first Internet performance company to provide Web measurement and analysis applications based on the performance experience, tolerance and reactions of actual end users, rather than machine-generated simulations. By tracking a Web site`s performance from the desktops of millions of end users, webHancer enables organizations to define optimization strategies for their Web sites that will allow them to meet the performance expectations and requirements of their customers, while still ensuring the best return on infrastructure investment. Headquartered in Ottawa, Ontario, webHancer also has offices in Cambridge, Mass. and San Jose, Calif.