Continental Airlines Announces NCAA Men’s Final Four® Promotion on Website

18th Feb 2000

Continental Airlines (NYSE: CAL and CAL.A) announced today its “From Miles to March Madness"TM promotion on its website at Customers who purchase a ticket online using the American Express® Card will receive 3,000 OnePass bonus miles and will be entered into the drawing for a trip for four to the NCAA Men’s Final Four® in Indianapolis. Those who purchase an E-Ticket online will receive an additional 1,000 OnePass bonus miles.

The grand prize trip to the Men’s Final Four® will include airfare, tickets to the game and hotel accommodations. Other prizes include tickets to the men’s regional finals and NCAA merchandise. The drawing will take place on March 16. Continental Airlines is an official airline of the NCAA Championships.

Continental Airlines’ website ( or AOL keyword: Continental) continues to be top-rated among consumer polls. Recently, the website was named by Forrester PowerRankings as the No. 1 airline site for its high usability and customer service. Continental and its online agency NOVO also won the Association of National Advertisers’ CASIE Award, which honors the most effective advertising and marketing on the Internet.



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