easyJet - the busiest ever e-commerce day

30th Sep 1998

The first day of the easyJet promotion offered through The Times has seen what is believed to be the most commercial transactions carried out on the internet in Europe within a 24 hour time period. More than 13,000 seats were sold on the internet during the first 24 hours of the promotion which began at 3pm on Tuesday September 29th. This accounts for 40% of total promotional sales.

“This age of the internet has truly arrived,” said Stelios Haji-Ioannou, the chairman of easyJet. “Almost half of our promotional passengers are booking through the internet which clearly illustrates the growth and spread of e-commerce. Consumers are getting great value flights on line.”



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