Online Activity For Delta

11th Sep 2001

Delta Air Lines has announced that it has consistently ranked among the top five travel sites in winning online travel buyers between January and July 2001, according to Nielsen/NetRatings and Harris Interactive eCommercePulse.

Additionally, ticket sales continue to soar with August sales totaling more than 80 percent higher than the same period in 2000.

Nielsen/NetRatings and Harris Interactive data reveal that Delta claimed 8.5 percent of all online travel purchasers in July 2001, reaching an all-time high for Delta so far during 2001. This is the highest of any major hub-and- spoke carrier. The airline also said that August revenues generated from more than 425,000 tickets sold at, for corporations, and the travel agency-specific Online Agency Service Center, weighed in at more than $100 million, nearly a 50 percent increase over August 2000.

Other online highlights:

* total July online ticket sales were approximately 25 percent of all Delta ticket sales; represented approximately half of all online sales




* 2.3 million customers used to check flight information in August
* approximately 55,000 SkyMiles Medallion members upgraded online in August
* more than 2 million customers used the interactive seat selection tool in August

* out of more than 20,000 flight combinations, Atlanta to New York La Guardia is consistently the most popular destination

At, customers can also view existing itineraries, assign their own seats no matter where they booked the reservation, upgrade to first or business class, manage their SkyMiles account and request award certificates, check current flight information, request flight status reports be sent via e-mail addressable devices, download electronic timetables, and make hotel reservations. Additionally, recently launched same-day flight check in for SkyMiles Medallion customers.



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