Baymont Inns & Suites, a division of The Marcus Corporation (NYSE:MCS), have announced that it has launched a new, state-of-the-art Web site dedicated to the hotel franchise community.
The new site, provides hotel developers with easy-to-access, comprehensive information about the brand to simplify and speed the development process and also serves as a source of up-to-the-minute information about the company for current franchisees. The development of this website neatly expresses Baymonts` “Easy to Do Business With” business philosophy”.
Divided into seven easy-to-navigate sections,www.baymontfranchise.com is a single information-rich site about the company and the Baymont brand that also offers unique capabilities. The “Cost Estimator” software program allows prospective franchisees to estimate the construction cost of a Baymont Inn & Suites hotel in a variety of configurations in a specified city. In addition, visitors can download license applications, worksheets and all the legal forms associated with franchising a Baymont Inns & Suites hotel.
“Franchise interest in the Baymont brand continues to expand, even in this challenging economic environment,” said Daniele, president of Baymont Franchises International. “Our new franchisee Web site provides the kind of `nuts and bolts` information that developers want and need to begin the development process or to move it forward. The result is that properties are brought on line more quickly, which can translate into significant cost savings.”
“Virtually all the elements of our franchise development process are available on the Web site and can be researched with just a few `clicks of the mouse.` We continue to look for ways to streamline the process and remove any impediments to development, which underscores our commitment to being easy to do business with.” Daniele said that the franchisee-dedicated Web site complements the hotel brand`s regular Web site,www.baymontinns.com
, which is fast becoming a key source of bookings, currently accounting for 2-3 percent of all rooms booked year-to-date. “Increasing numbers of leisure and business travelers are turning to the Internet as a fast and reliable source of information about hotel availability and amenities and booking their reservations on line. We want Baymont`s development information to be just as accessible and useful to the hotel franchise community.”
Baymont Inns & Suites is a leading mid-priced segment hotel brand. The Marcus Corporation currently operates or franchises 188 Baymont Inns & Suites in 31 states and seven Woodfield Suites. The company`s movie theatre division includes 482 movie screens in the Midwest and a family entertainment center in Wisconsin. Its Marcus Hotels and Resorts division owns or manages 11 hotels and resorts across the United States. For more information, visit the company`s Web site at www.marcuscorp.com