Richard W. Gray, chairman and co-CEO of TravelCLICK, Inc., announced today that Starwood Hotels & Resorts Worldwide, Inc. has recommended TravelCLICK`s Hotelligence Reports for all of its properties.
This recommendation is based on the contribution these reports have already made to improving profitability at Starwood`s owned and managed Sheraton, Westin, St. Regis, Luxury Collection and Four Points by Sheraton hotels in North America.
Hotelligence Reports will provide Starwood with the hotel industry`s most detailed reservation and rate reports. By utilizing these powerful data and benchmarking reports, Starwood will be better positioned to increase market share and maximize revenue.
Hotelligence Reports deliver historic electronic booking data from the GDS, including information on business sources, rates, and length-of-stay patterns for individual properties. Nearly 98 percent of the world`s travel agents use the GDS to book more than 48 million hotel reservations annually. PHASER Reports integrate information from Central Reservation Systems (CRS) and Global Distribution Systems (GDS), and provide property executives with diagnostic tools for adjusting future pricing, promotions and rate restrictions.
“TravelCLICK`s data reports on each of our Starwood properties with comprehensive diagnostic tools that profile their specific local market,” said Ed Netzhammer, vice president of Revenue Management, North America, Starwood Hotels & Resorts Worldwide. “The reports will allow us to gauge the effectiveness of our market penetration and positioning, and then implement precisely targeted strategies to improve our bottom-line results.”
“We`re excited that Starwood Hotels & Resorts Worldwide has chosen Hotelligence Reports as their distribution management tools,” said Gray. “With more than 725 domestic and international hotels, Starwood is a leader in the hospitality industry, and we look forward to serving their market reporting needs.”
“TravelCLICK`s reporting products and services provide properties with timely, unequivocal benchmarks,” said Ray Cohen, president and co-CEO, TravelCLICK. “This information has proven to be invaluable when formulating a hotel`s strategic marketing and promotional plans.”
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 725 properties in 80 countries and 120,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchiser of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. www.starwoodhotels.com
TravelCLICK (www.travelclick.net) is the world`s leading provider of digital media and data solutions to the worldwide travel industry. The company`s competitive benchmarking reports provide hotels with price and booking performance information unavailable through any other source. TravelCLICK`s exclusive electronic marketing networks allow hotels and other travel and entertainment related suppliers to target promotional messages to specific travel agents and consumers when they are booking travel itineraries. Established in 1996 and headquartered in the Chicago area, the company has a rapidly growing workforce of over 300 people spanning more than 140 countries, and maintains divisional offices in New York City; San Francisco; Geneva, Switzerland; and Melbourne, Australia. TravelCLICK`s base of over 5,000 clients worldwide includes national and international companies such as Accor; Air France, Avis, British Airways, Fairmont Hotels & Resorts, Forte Hotels, Four Seasons Hotels & Resorts, Hilton Hotels Corporation, Hyatt Hotels & Resorts, Leading Hotels of the World, Lufthansa, Marriott Hotels, Resorts and Suites, The Peninsula Group, Radisson, The Ritz-Carlton Hotel Company, SAS, The Savoy Group, Shangri-La Hotels, Sol Melia, Starwood Hotels & Resorts, USAirways, Virgin Atlantic and Wyndham Hotels & Resorts.