Lastminute.com Teams With Granada

Granada Broadband, the new media wing of Granada PLC, and Lastminute.com have announced the launch of four new leisure sites linked to Granada`s existing joint ventures Liverpool FC TV, ITV Formula 1, ITV Football and Arsenal FC Broadband.
The sites will incorporate Lastminute.com`s e-commerce expertise and will offer related entertainment and leisure opportunities, such as hospitality packages for the British Grand Prix, exclusive or last minute tickets for football matches, and behind the scenes opportunities for major sporting events.
The sites will be accessible through the existing websites of Liverpool FC TV, Arsenal FC, ITV F1, and ITV Football, and users can then expect a shopping experience provided by one of the most successful providers of e-commerce in the UK.
The sites are expected to roll out later this month and next.
——-