Late bookings and entertainment portal lastminute.com has announced an e-commerce and content deal with Yahoo! UK & Ireland.
Lastminute.com said it will provide yahoo.co.uk with online content covering co-branded flights, hotels and holiday offers. Users selecting these offers will then be directed to the lastminute.com booking service to complete their transactions.
Users will also be able to personalise their Yahoo! home page to receive news on lastminute.com offers and deals.