easyJet started selling seats over the Internet in April 1998. Due to the phenomenal success of this initiative, easyJet is now considered one of the key pioneers of e-commerce.
Selling seats over the Internet is a fundamental part of our business strategy, as it is one of the significant ways in which we are able to keep our operating costs down. This in turn allows us to keep fares low for our passengers.
easyJet has actively encouraged passengers to book through the web site by running a series of promotions that have allowed the best deals to be had by those prepared to book over the Internet. In addition, this year’s winter flying programme was available exclusively on the Internet for several weeks, before being made available for telephone bookings. This is a policy that will continue going forward.
easyJet’s Internet seat sales have shown impressive growth, and we now sell a significant percentage of all seats through our web site. We fully expect this proportion to increase dramatically over the next few months.
We will soon reach one million Internet seat sales. To celebrate this significant landmark in easyJet’s history, we are offering the person who makes that lucky one millionth seat booking unlimited free flights for one whole year!
The winner may fly to any easyJet destination, as frequently as they chose, at any time, for one whole year, subject to seats being available.
With Internet bookings increasing on a weekly basis, we expect to reach this target soon. So to be in with a chance of winning this fantastic prize, make sure you make your booking on line in the near future!
Please ensure that you leave your full details when booking, including your email address and telephone number