The History of the Jacuzzi Brand

8th Aug 2003

As Jacuzzi celebrates its 35th anniversary, we present a spa story of pioneering spirit and philosophy of innovation that continues to drive the company forwardå...The history of the Jacuzzi brand is one rich in innovation and forward thinking. The tale å- undoubtedly now recognised as a genuine success story å- begins in the early 1900s when the seven Jacuzzi brothers immigrated to California from Italy.

The brothers made great strides in aviation by inventing the first enclosed cabin monoplane, which carried mail for the U.S. Postal Service as well as passengers from the San Francisco Bay Area to Yosemite National Park. Incorporating their hydraulic insight, Jacuzzi Brothers, as they’d come to be known in 1920, later made notable advancements in the agricultural pump industry, which led to an invention that remains an iconic fixture today.

In 1956, the family’s hydraulic know-how proved invaluable when they created a portable hydrotherapy pump, which they used to treat a family member’s problem with arthritis. From that application, a small niche business was developed by providing the J-300, a portable pump, to hospitals and schools.

The pioneering spirit of the original Jacuzzi brothers was alive and well in third generation family member Roy Jacuzzi, who invented the world’s first whirlpool bath in 1968. As a teenager, he started working in the family business in a variety of odd jobs, learning how the business worked from the ground up. In 1968, his passion for design and engineering emerged when he invented and marketed the world’s first fully integrated whirlpool bath, known as the Roman.
Sensing that American consumers were moving toward an emphasis on health, fitness and leisure activities, the determined Jacuzzi peddled his invention one at a time at county fairs and trade shows. While his family members looked on with both surprise and delight, Roy slowly - and nearly single-handedly - created a brand new industry. The Roman whirlpool tub became an icon of free-spirited relaxation in the 1970’s ... and the brand Jacuzzi became forever imprinted in American minds.

In 1979, the Jacuzzi family sold to Kidde Inc., a New York based conglomerate, and all the family members left the business or retired, except for Roy who stayed on and ran the Jacuzzi operations. In 1987, Hanson Industries (a British conglomerate) acquired Kidde, including the Jacuzzi companies. In 1995, all the consumer products divisions of Hanson Industries were spun off to form U.S. Industries, which recently changed the company name to Jacuzzi Brands, Inc. (NYSE: JJZ) Roy Jacuzzi stepped down as CEO of Jacuzzi Inc. in 2002.


Since that first revolutionary invention, Jacuzzi has become the most recognised and largest selling brand of whirlpool baths throughout the world. Through strategic planning and innovative product development - like the company’s new La Scala bathing and entertainment centre featuring a Home Theater Surround System - Jacuzzi continues to maintain its leadership position.

With operations in the United States, Canada, Italy, France, Germany, United Kingdom, Brazil, Chile and the Pacific Rim, Jacuzzi Brands, Inc. has expanded its product offering. In the United States, Jacuzzi Brands Inc. subsidiary Jacuzzi Whirlpool Bath (based in Walnut Creek, California) manufactures and markets whirlpool baths, soaking baths, shower systems and bases, toilets, bidets, lavatories and kitchen sinks.

As the Jacuzzi brand celebrates its 35th anniversary, the Jacuzzi Brands, Inc. family of companies stand poised to build upon a reputation for innovation with renewed energy. The storied Jacuzzi brand name, once a loving solution to a family member’s aching health problems, has become an icon for relaxation around the world.

Jacuzzi® is a registered trademark of Jacuzzi Brands, Inc.

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