Northwest Airlines, the world`s fourth largest airline, has announced the availability of national native online websites for Korea, Hong Kong and Taiwan, powered by the technology provided by Gradient, a Sabre company.
These sites, which went live on 25th May, are bi-lingual - English and the national native language. The sites allow customers to switch between native language and English at any point during the booking process.
Gradient began their relationship with Northwest Airlines when Gradient was chosen to develop the Japanese language online booking site. This effort was soon followed by launch of an online booking site in Singapore.
Ipsos-Reid, a leading provider of global public opinion and market research, found in a recent study ``The Face of the Web`` that nine in ten non- English speakers prefer online information in their own language. They also believe that the growth in local language content will succeed in converting less frequent users into heavy users in non-English speaking countries. It was with this in mind as well as meeting customer`s expectations that Northwest Airlines decided to develop bi-lingual websites. The booking sites were designed around Gradient`s Optima.Res, a multi-language, multi-currency and multi-GDS booking engine that draws real time information from Worldspan, the GDS partly owned by Northwest. The sites will be hosted in Gradient`s data centre in Dublin.