easyJet sold 30,738 seats online during the week ending 24 October.
The recent “Stelios Has Gone Crazy!” Internet Sale prompted many passengers to make their booking online for the first time. Since this Sale ended, the ratio of online bookings during normal trading conditions has increased. This indicates that once people are encouraged to book through the web site, they continue to make future bookings online.
Because the Internet is the cheapest way to sell seats, easyJet will continue to incentivise passengers to book online, so that low fares can be offered to everyone.