Starwood Selects Infotriever To Enhance Service To Online Customers

Starwood Hotels & Resorts Worldwide, Inc., one of the world’s largest hotel and leisure companies with more than 725 hotels in 80 countries, has chosen Infotriever, Inc., (, the leader in personal organizer integration, as a strategic solution that will allow consumers to download hotel reservation details directly into their personal desktop calendars.
The Infotriever personal calendar integration tool will allow Starwood users of Microsoft?’ Outlook?’, Lotus Notes?’, Palm OS?’ handheld devices and Act!? 2000 to effortlessly integrate their hotel reservation information from the Starwood Web site directly where they need the information the most - their personal desktop organizer.
For example, travelers who book online from the Starwood Web site will be able to capture the reservation information directly from the Web into their choice of personal desktop organizer. For travelers booking by phone, Starwood will send a confirmation email from the reservation center that will allow the traveler to execute the automatic download as well.
“Part of our ongoing strategy is to expand our Internet presence and sales capabilities to offer improved customer service,” said Mark Koehler, Vice President of Interactive Marketing for Starwood. “Integrating Infotriever into the Starwood site will be an important step in that strategic direction. Our business is about providing travelers with comfort and quality, regardless of where they are in the world. The Internet is no exception - that comfort and quality should begin from the time of booking, and with Infotriever, we will be able to meet and exceed that expectation.”
“Infotriever is simple and efficient - it’s a powerful tool for companies looking to enhance customer relationships and build loyalty, the foundations for any successful business,” said Mark Stein, Vice President of Marketing for Infotriever. “At Infotriever, we believe that providing businesses with the ability to communicate with their customers, directly into their most used software application - their personal organizer - can provide huge opportunities in building improved relationships with their end-users.”