Starwood Hotels & Resorts Worldwide, Inc. has signed a franchise agreement with Atlantica Hotels International (Brasil) Ltda. for the operation by Atlantica of a new hotel in the model city of Curitiba, located in southeastern Brazil.
The Four Points Hotel Curitiba is now open, and includes 176 guestrooms featuring broadband internet connections, along with a 3-meal restaurant featuring Mediterranean cuisine, meeting facilities to accommodate up to 750 guests, a business center, fitness center and indoor swimming pool. The hotel is located a short distance from the downtown area, at Avenida Sete de Setembro and is the first internationally flagged hotel to enter the city of Curitiba known for its automobile production industry.
The launching of this hotel represents Starwood`s first Four Points by Sheraton hotel in Brazil, and Starwood`s first franchised property in Brazil. Starwood and Atlantica are working toward a broader agreement to include additional franchises for apart-hotels in Brazil to be operated primarily under the Four Points by Sheraton brand.
``We are very pleased to be working with Atlantica in this project, which we expect will be the first of many to come``, said Osvaldo Librizzi, Executive Vice President of Starwood Hotels for Latin America. ``Our research indicates that there are many opportunities to provide quality and economical lodging to the mid-priced market, not only in Brazil but throughout the region and Four Points by Sheraton is the ideal answer to that demand``.