Princess Website Upgrade

7th Jun 2001

Princess Cruises and kpe have chosen Vancouver-based VRX Studios to develop dynamic visual content to enhance the functionality and effectiveness of Princess Cruises` website.
The initial phase of the project includes development of illustrated maps for each Princess Cruise itinerary, complete with interactive rollovers that provide online travel consumers a pictorial and editorial preview of each of the destinations that Princess visits. Phase I is expected to generate CDN$100,000 (US$65,696) in revenue for VRX.
VRX and Princess are currently negotiating future phases to expand their relationship. Throughout, VRX will continue working closely with kpe to develop a unique online environment for Princess` customers that will set the standard for online travel functionality and cruise information.
Additional details regarding the expanded relationship between VRX, Princess, and kpe. a digital partner to media and entertainment companies, will be announced in a timely fashion. VRX and kpe are working together to support and showcase Princess` “Personal Choice Cruising” branding efforts. “With 70% of online users researching their next vacation online, compelling informative content has become a must for any travel related website”, stated David MacLaren, President and Chief Executive Officer of VRX.


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