New Ad Campaign for Expedia

31st May 2001

Planning a romantic vacation for two and realising it might be best to bring the kids along? Envisioning a long flight with an obnoxious and somewhat abrasive colleague? Two new humourous commercials for, created by Deutsch LA and breaking on 31st May, demonstrate how using and its tools can help people easily obtain solutions, like shorter flight travel or changing the number of people travelling, to fit their travel needs.
“Earlier this year we launched our ESP, Expert Searching and Pricing, platform which allows consumers to quickly and efficiently obtain and sort thru a myriad of flight options like duration, lowest price, departure or arrival time. The response from consumers to this increase in choices and control has been tremendous,” said Erik Blachford, SVP, Marketing and Programming at Expedia, Inc. “We`re thrilled that Deutsch has been able to develop such a creative and compelling campaign around the central role that Expedia plays in simplifying the travel planning process and helping travellers obtain the trip that best fits their needs.”
“Use of the flash-forward comedic sequencing really brings home the point that as fast as the consumer can think of travel variables, Expedia can provide the options and solutions,” said Eric Hirshberg, EVP and Executive Creative Director at Deutsch. “These spots demonstrate the breadth and depth of Expedia`s travel tools and how easy they are to use to plan and book your trip.”
In “Business Trip” an employee is making her travel plans, and after envisioning sitting next to her acerbic colleague, Cooper, she quickly shifts gears and sorts her flights by the “shortest flight” option. In “House Party” Mr. and Mrs. Miller plan for their romantic vacation for two ... until they envision a raucous house party given by their teenage son. On the fly, Mr. Miller quickly revises his travel plans for two to three. The campaign breaks on 31st May on network cable, followed by radio, magazine and Sunday travel newspapers.



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