Thomas Cook (India) Ltd has informed BSE that the company has brought for the Indian traveller, the first ever airline ticket auctions by a travel company.
Starting May 23, 2001 Thomas Cook (India) Ltd has been auctioning business and economy class tickets on Alitalia airline on bidorbuyindia.com, a premier auction site.
On offer are a range of exciting European destinations including London, on all Alitalia’s six weekly departures, ex-Mumbai, for specific dates in May and June. The bids start at Rs 25,000 and Rs 55,000 for economy and business class tickets respectively.
An attractive add-on to every business class ticket is a free onboard duty free shopping voucher valued at approximately $25.
The auction is one of several customer-led initiatives being undertaken by thomascook.co.in—the Internet division of Thomas Cook. Thomascook.co.in has teamed up with bidorbuy.com (in which it has an equity stake) to bring travellers a state of the art platform for travel auctions.
Besides air tickets, thomascook.co.in will also be auctioning domestic and international holidays packages. Enthusiastic about the new initiative, Thomas Cook (India) chief executive officer and managing director Ashwin Kakkar said: “Wait and watch, the best is yet to come! This is just one more prong in our customer-centric strategy. Online commerce and dynamic pricing are being driven by customer demand, and as a customer-led organisation we have chosen to respond by giving customers access to our products through a wide variety of channels and purchase mechanisms.”