The World Travel Internet Conference Comes to the Simply Beautiful St Lucia

Some of the worldå‘s top travel technology experts gathered today in the magnificent Sandals La Toc, St Lucia, for the World Travel Internet Conference, to listen to a selection of inspiring individuals address current issues that have transpired from the far-reaching impact that the Internet has had on the travel industry.

The Internet Travel Conference, held in conjunction with the World Travel Awards, was set up in 1998 to discuss current technological trends and impetus within the travel industry. Guest speakers present included Louis Lewis of SLTB, Michael Byrant, Marketing Director, Le Sport, Cletus Bertin, a Consultant at City University Business school of London, Kevin Nixon, Business Development Manager at Cable and Wireless and Graham Cooke, President of the World Travel Awards.

“Get smart online and allow consumers to experience your offering,” was the key message delivered. The sessions completed a comprehensive program made up of insightful presentations addressing some diverse key issues such as how much we are exploiting the web’s true potential, branding, and web distribution strategies and security on the Internet.

Louis Lewis of SLTB began the conference with his opening speech, “Why the free flow of information creates an informed citizen”, followed by a particularly topical speech by Michael Byrant, who discussed effective business and branding online. Cletus Bertin spoke about some of the hidden implications of an organisations web strategy.

The highlight of the conference was a fascinating speech which considered the crucial aspects of safety and internet connectivity of internet developments, delivered by the headline sponsors of the event, Cable & Wireless


, one of the world’s leading global communications companies. This hi-tech session was broadcast live via a web cast.

Graham Cooke closed the conference with a few optimistic and inspiring words on the future of online travel, delivering the message that broadband is the way forward.

Prior to the conference, Rudy Gurley, General Manager, Cable and Wireless West Indies Limited commented: “Cable & Wireless is pleased to be associated with the World Travel Awards, as a major sponsor of the event. Tourism is currently St. Lucia’s most significant economic sector and hosting a Tourism Award of such magnitude and profile can only help boost the island’s image as a leading destination.” He added, “We are delighted to be associated with this venture which signifies our continued commitment to the development of St. Lucia”.
“Cable & Wireless has a history of involvement in sponsoring tourism related activities, such as The St. Lucia Jazz Festival, for which we are renowned as “The Original Sponsor”.  From the inception of the Jazz Festival, Cable & Wireless has been a Gold sponsor of the main stage and Silver sponsor of other fringe activities”.
Visitors are gathering in this lush, tropical paradise that is St Lucia, in preparation for the prestigious 9th Annual World Travel Awards Ceremony, that will be held on 25 October 2002, in the luxurious surroundings of the new all-inclusive Sandals Grande St. Lucian Spa & Beach Resort

. The excitement here is mounting as the hours are counting down before this year’s winners will be revealed.

The World Travel Awards was set up in 1993 to acknowledge and celebrate excellence in the world’s travel and tourism industry. Now in its ninth year, travel professionals and discerning travellers alike have come to regard the World Travel Awards as the best endorsement that any travel product could hope to receive. The event also provides a formal and informal networking opportunity for leading decision makers and thought leaders in the travel industry.

World Travel Awards web site is available at