`Throughlines`, a powerful technology breakthrough, which enables an audience to view a video presentation and vote for various options, using individual hand controls, is the focus of this year`s EIBTM Worldwide Watch Presentation.
The presentation, which will take place on stage during EIBTM at Paplexpo, Geneva, on Wednesday 22 May at 12.30pm, is by Nils Huehnergarth, President of New York based Static and Motion Productions, Inc.
The company was selected and invited to make the presentation by an independent panel of judges, chaired by Tom Hulton, CEO of ICCA. Other judges were: Steve Nunan, Area Director of Sales, Marriot International, Tom Godbehere, e-business Director, Reed Exhibitions
, Christopher de Landstseer, CEO, TourWeb and Paul Hussey, Managing Director, Olive Partnership.
The purpose of WW
is to help the industry save time in research by identifying innovative technology that could have a major influence on the international industry.
Mr. Huehnergarth said how honoured he was to have been chosen from the applications made by technology companies throughout the world. “EIBTM is an ideal forum to introduce our new technology because the industry leaders who attend will treuly appreciate this powerful next generation technology”.
“Static & Motion`s `Throughlines` offers anyone responsible for creating effective marketing communications the ability to go beyond the usual passive video presentation and explore a new way of engaging audiences at meetings, trade events, training seminars or any other group event.
“For the first time, marketers and producers will have a platform to create interactive, educational programmes that encourage audience participation and increase interest in the business message.
“I look forward to the reaction to `Throughlines` because I conceived it as an antidote to predictable business presentations”
Debbie Jackson, EIBTM`s Exhibition Director said that this year`s WorldWde Watch presentation was once again living up to its title, representing the very latest in fast moving frontiers of industry technology. “We are very grateful to judges for the time, analysis and careful consideration of all WW applications.
“Throughlines certainly looks to open up additional creative possibilities for more thought provoking meetings worldwide”.
Static & Motion Productions
say that `Throughlines challenges an entire audience to think like a team and tracks the way they think both individually and as a group.
The development of the technology was underpinned by independent research, carried out over three months. One to one focus interviews took place with marketi8ng communications managers with responsibility for creating internbal sales meetings, trade exhibitions and training seminars. The research demonstrated overwhelming support for such a facility.
Related stories on ITN:
(01/02/2002) EIBTM`s Worldwide Watch Unlocks the Door to Technology Solutions
Internet Travel News will be reporting live from EIBTM, Geneva this week.