The long-awaited British Travel Trade Fair opens its doors today, aiming to give the UK travel sector the boost that it badly needs. With the inspiring theme `regeneration`, BTTF 2002 promises numerous exciting innovations, projects and launches.
Organised by Reed Travel Exhibitions on behalf of the English Tourism Council, Northern Ireland, Scottish and Wales Tourist Boards and the British Tourist Authority, British Travel Trade Fair is the only dedicated business forum at which large and small companies alike, can promote their products and services to both domestic and incoming travel trade buyers.
Following the foot-and-mouth crisis and then the aftermath of the September 11 atrocities, Britain`s earnings from overseas visitors last year fell from 11,780 million to 11,025m, according to government statistics released last month and compiled into a report by Reed Travel Exhibitions.
In 2000 London?fs share of earnings from tourism was 55%. If this figure remains similar for 2001, London?fs earnings from tourism could be down by dramatically.
In response to this, London?fs travel and tourism companies are being urged to help the region and the UK as a whole overcome this downturn and bounce back this year.
BTTF2002, beginning today and continuing until Thursday 14th March at the NEC in Birmingham, is aimed at precisely this. Event Manager Graeme Barnett is encouraging tourism bosses across the area to help turn the event into a springboard for the regeneration of British tourism.
Following this theme of regeneration at the event, many of the exhibitors there will be launching new products, services and ideas in a bid to raise the profile of the UK as a top destination once more and banish the ill effects of last year.
will be unveiling further details of its “UK OK” overseas promotional campaign design to bolster Britain`s reputation as a safe, secure `and splendid` vacation destination.
The regional tourist board for the south west of England has launched a new website -www.visitsouthwestengland.com
- specifically designed for overseas visitors. New features include the National Maritime Museum in Falmouth, which opens in June 2002, and the new Bath Spa complex, opening in October 2002.
The London Tourist Board
have launched several major initiatives around the capital. Sandra Elliott, London Tourist Board`s Director of Marketing, said “London Tourist Board (LTB) is launching its promotion of Golden Jubilee year at BTTF this year, promoting the capital as a year-round Royal venue to a domestic and overseas audience. LTB`s presence at the event will be boosted by the unveiling of the first of London Taxis
International`s Golden Jubilee cabs, one of a fleet of fifty Gold-liveried taxis that will be circulating in London this summer during the Golden Jubilee celebrations.”
Programme details have revealed that a major new European Commission tourism initiative will headline the seminar programme for today`s British Travel Trade Fair.
Dr Reinhard Klein, head of the EC Directorate-General Enterprise tourism unit, will present a 45-minute insight into the latest thinking on co-operation, best practice and competitiveness in European tourism.
Mr Barnett stated “This show is a chance for everyone to raise their profile and banish 2001 to the history books. In 2002 people have a chance to start afresh, and this show is the perfect place to shout about what you have to offer. There will be key decision makers, buyers and suppliers present, together with over 300 overseas buyers brought by the British Tourist Authority. From the largest organisations to the smallest bed and breakfast house, British Travel Trade Fair is an affordable option for all and a fantastic opportunity to raise their profile within an industry that desperately needs a highly profitable year.”
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