Etihad launches interactive microsite

1st Jul 2009

Etihad Airways has launched an advanced new online ‘micro-site’ which showcases its in-flight and ground experience.

“Experience Etihad”, a fully-interactive 3-D tour available at, offers visitors a unique insight into the airline’s services across all three aircraft cabins, as well as the luxurious airport lounges and limo and coach services.
Among the highlights is a detailed demonstration of Etihad’s recently launched first class suite which will include facilities such as a 23-inch television screen; personal wardrobe; an extra-large seat that extends to a fully-flat, 80.5 inch, bed; and screen doors which slide shut for total privacy.

The micro-site also features video interviews with Etihad Airways’ onboard food and beverage managers, a service that delivers a five star hospitality experience.

Peter Baumgartner, Etihad Airways’ chief commercial officer, said: “The Etihad Airways website has quickly become a key destination for customers to book and check-in for flights and we are now delighted to enhance the site further with the launch of the “Experience Etihad” micro-site.

“It is one of the most comprehensive and detailed online facilities in the industry and offers customers a unique insight into our world-class product and services. It will enable us to demonstrate, using the most advanced digital technology, exactly how Etihad has risen so quickly to become one of the world’s leading airlines.”


The site is currently available for use in three language options: English, French and German, with Arabic to follow soon. It can be accessed on all levels of internet connection.

In addition to the micro-site at, a desk-top version of “Experience Etihad” has been created for the airline’s sales executives to use with clients both in the office as well as on exhibition stands at trade shows.


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