Vodafone UK has developed an interactive map on Twitter which tracks the holidaying habits of travellers. The #ukhols map captures detail through constant updates on users’ trips and displays information in the form of an interactive map.
Tweeters will be able to see the top 10 holiday destinations, have their very own live holiday reviews and use the map as a holiday planning forum. They can tweet their age, sex, first half of the UK postcode, destination and information on the destination to twitter after #ukhols to put their quick review on the map.
From family holidays to romantic weekend breaks, 18-30s girls on tour, through to ‘staycations’ in the UK, the ukhols map will record the trends taking place and give tweeters a snapshot look at the hottest places to holiday this summer.
The launch comes as part of Vodafone’s Passport promotion, which charges customer the same to call, text and date back to the UK from over 35 countries for the same cost as if they were in the UK.