The recession seems to be making British travellers more flexible when it comes to booking holidays, with travellers willing to alter their travel dates and even destinations to get the cheapest travel deals.
In a recent poll hosted by cheap flight site Skyscanner that asked ‘What type of traveller are you?’ 28% of voters said they were ‘Bargain Hunters’ and that they’d ‘fly anywhere if the price was right’.
23% of voters classified themselves as ‘Wanderers’ who had not decided on a destination or date and were looking for travel ideas, claiming that they would fly ‘anytime, anyplace’.
17% had a destination in mind, but were flexible on dates, whilst 15% had fixed travel dates, but were open on destinations.
Just 16% of the voters knew exactly when and where they wanted to go at the time of visiting Skyscanner.
The results reflect the increasing trend for British travellers to favour cheap deals over set destinations. This ties in with a recent Skyscanner poll which showed that flight price was the most important consideration for travellers when searching for flights, beating airline brand and customer loyalty schemes such as airmiles.
As recently reported by Skyscanner, the recession also appears to be changing the way Brits book travel; instead of booking a long time in advance, they are now booking closer to their departure date.
Barry Smith, Skyscanner co-founder and director commented:
“The recession has turned us into a nation of bargain hunters and adventurers. Rather than setting our hearts on a single destination and fixed dates, more of us are now happy to take our holidays when and where we can find the best value. Brits have become more flexible and open to new destinations - as long as the price is right.
“The most popular features of Skyscanner are the “From: UK, To: Everywhere” search tool, which allows users to see where they can grab the cheapest bargains, and our handy month price comparison graphs that show which days are the cheapest to fly.”