City Break comes to Gothenburg

Buyers from across Europe will be congregating in Gothenburg 15-16 June for this year’s City Break. This exclusive travel trade event is dedicated to the growth of the city break market.

The event is a commercial platform where European cities and selected suppliers meet with prominent travel journalists and senior purchasing managers from leading European tour operators and online agents for two days of buyer-driven, pre-scheduled appointments. Buyer registration closes this Wednesday evening.
For visitors, the show offers a fantastic opportunity to gain a comprehensive round up of what’s new in city destinations across Europe in a very time-efficient manner.  For exhibitors, it offers the prospect of bookings and potential media exposure.

The great European cities, from Amsterdam to Zurich, will be represented, including Antwerp, Barcelona, Bilbao, Bratislava, Brussels, Copenhagen, Dublin, Geneva, Helsinki, Ljubljana, Madrid, Malmo, Oslo, Rotterdam, Salzburg, Split, Stockholm, Valencia, Vienna, Warsaw, Zagreb and many more.

At the event, which takes place at the Gothia Towers Hotel, there will be 95 booths comprising city exhibitors and their selected suppliers. 85 professional buyers, from 70 companies, and a doze journalists have signed up to attend the event, which offers each participant up to 32 pre-scheduled appointments.

The European Tour Operators Association (ETOA), which took over the running of the event from Reed Travel Exhibitions earlier this year, has made a number of changes to the event.


This year, for the first time, prominent travel journalists will be included in the appointment system and exhibitors will be able to request some appointments as well. The Association has also lifted the standards for attendance; it requires that buyers must have substantial travel business to place and has rejected over 20 applications form people who cannot demonstrate this.

Tom Jenkins, Executive Director, ETOA said: “We have strived hard to ensure the quality of the show is as good as it can be and I am delighted to see that very many senior executives are planning to attend.”

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