erento see surge in staycations

1st Jun 2009

Tight bank balances, a weak pound and
predictions of a ‘barbeque summer’ by Met Office forecasters are encouraging
many of us to stay in the UK this year.  erento, the
world’s largest and fastest growing online rental marketplace, is seeing a
huge demand for sports cars and convertibles as those planning a
‘staycation’ treat themselves to a mini break with a more enjoyable driving
experience.Instead of planning a beach holiday in Europe, many are opting for time at
home, a holiday in the countryside or a long weekend by the sea.  Bognor
Regis has secured Rolling Stone’s Charlie Watts and Butlins is booming in a
newly austere Britain with bookings up by 15 per cent this summer.  Indeed,
tourism boards across England, Wales and Scotland are all expecting a bumper
holiday season.

At the same time, many car enthusiasts have sold their rapidly depreciating
sports cars while others have delayed buying a new car.  According to the
Society of Motor Manufacturers and Traders (SMMT), UK production fell by a
staggering 55% in April, compared with the same month last year.

Having saved significant sums by staying in Blighty and avoiding car
purchases, many appear to be enjoying a relatively small indulgence.  Demand
for a wide range of sports cars and convertibles - from a Caterham or Mini
Cooper S to a convertible Mercedes or Porsche - has surged by 22% compared
to this time last year.  Even classics such as MGBs and Jaguar E-Types are
enjoying increased demand as holidaymakers opt for a more quintessentially
English break.

erento provides a one-stop shop for the hire industry, making it quick and
easy to search for virtually any rental product.  By bringing together over
1.5 million rental items from 9,200 trusted hire companies, erento enables
people to rapidly find the most appropriate rental service based on location
as well as price.



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