BA reveals new Amenity BAg

Anya Hindmarch has unveiled a new in-flight amenity ‘BAg’ for First class customers on British Airways. The new bag is one of the first new introductions leading up to the long-awaited launch of BA’s new FIRST cabin later this year.The Gladstone style bag is trimmed in cream and embellished with the original ‘To Fly, To Serve’ coat of arms which featured on British Airways tailfins between 1984 and 1997.

The new amenity bag has been created in BA’s signature navy blue with colour changes planned each forthcoming season.

Family-run D.R Harris is providing a range of products for customers inside the bag from their exclusive St. James based store, which has been supplying members of the British Royal family for over 80 years.

The cooling collection of creams includes their coveted ‘cucumbers and roses’ formula, designed to refresh and re-hydrate during a long flight.

Silla Maizey, British Airways Director for Customer said, “FIRST bags have become prized possessions. The combination of classic heritage and contemporary design in the new BAg reflects the sleek new cabin look which we will be unveiling later this year.”
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