Bliss Spa Goes Global

After sloughing, scrubbing and smoothing skin in the U.S. and U.K., Bliss spa is going global, stretching its beauty footprint in new W Hotels from Hong Kong to Doha, Barcelona to Dubai, and beyond. In addition to recent domestic openings in Atlanta, Scottsdale, and Hoboken, New Jersey, Bliss debuted in Asia last year with the opening of Bliss spa at W Hong Kong, and quickly massaged its way to the top by winning Time Out Hong Kong’s “Best Spa” award. The fun, attitude-free spa brand also entered the Middle East with a new Bliss spa in the recently opened W Doha in Qatar. Launching an ambitious global growth plan, Bliss spa, which currently has 13 locations worldwide, will have 25 spa properties by 2011. Bliss will open new spa locations within upcoming W Hotels debuting around the globe, including W Barcelona, W South Beach, and W Fort Lauderdale this year and W Dubai in 2011.  With this global expansion, Bliss continues to spread the ‘rub’ to local beauty junkies and spa-loving jet-setters worldwide with its signature tongue-in-chic personality, a cleverly compiled menu of super effective services, rhythm and blues tunes, and legendary brownie buffet. Each new Bliss spa will feature the brand’s signature services, including the blissage75 and triple oxygen treatment, topped off with a selection of treatments inspired by the destination.

“With the opening of Bliss spas at international W Hotels, we’ll be able to extend the unique spa escape W guests have grown to love stateside to a global audience,” stated Richard Dantas, President, Bliss. “In addition, cosmopolitan locals will now have access to our popular beauty maintenance treatments closer to home.”

In 2004, Bliss and W Hotels inked the hippest deal in hotel history and continue to work together to open Bliss spas at a number of W Hotels in the U.S. and around the globe, creating a unique synergy between like-minded brands. In addition to superior spa-ing and exclusive in-room sampling, W guests are provided with sink-side bliss amenities in all rooms worldwide. Extending the partnership into the W’s residential component, owners of W Residences enjoy priority booking at Bliss. This integration allows W Hotel guests access to unique in-room experiences, including Ginger Rub-booking concierges, waxing and wake-up calls, and Triple Oxygen Treatments and turn down service, all part of the Bliss and W relationship.

“This marks the year that W and Bliss truly go global, expanding into vibrant and primary destinations around the world,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. “Like W, Bliss is a New York phenomenon that is transforming into a worldwide sensation, offering fashionable indulgences in beauty and well-being to W’s global travelers and local loyalists.”