Business Travel Show London is entering a new era of evolution and investment. Europe’s leading networking platform for the business travel industry is moving to two days in 2010, introducing a host of new exhibiting packages and further developing on the Executive Buyer Programme, which launched to great acclaim earlier this year. The Event will take place on 9 -10 February at Earls Court in London.“The Business Travel Show is the most important networking platform in the industry calendar and, as such, it’s paramount that its evolution is driven by the market and its needs,” said David Chapple, Business Travel Show event director.
“Over the last two months we have listened carefully to what buyers and suppliers are experiencing, what they think, and what they want from their trade show. It’s become clear that their overriding need at this stage is for an even greater return on investment and an event that continues to provide real value for buyers.”
The biggest change to the Business Travel Show for 2010 is the move to two days, but organiser Centaur Exhibitions is also introducing a range of new initiatives to increase ROI for exhibitors and to make it easier for companies to participate. These will include an ‘appointment-led’ exhibitor package and an all-inclusive ‘ready to exhibit’ stand.
Centaur is also adding new elements to the Executive Buyer Visitor Programme which premiered to great success at the 2009 Show and was responsible for a 38 per cent increase in the number of large travel and meeting budget holders attending the event.
“In 2010, the programme will bring even more corporate travel buyers with an annual spend in excess of £3 million to the show. These buyers will be provided with a tailored and packed schedule of appointments, high-level education and exclusive daytime and evening networking events, and a dedicated concierge service to help them plan their visit.”
The change in format, introduction of new exhibiting packages and investment in the Executive Buyer Programme are the first in a long line of initiatives planned for 2010 designed to maximise exhibitors’ return on investment, make it possible for smaller suppliers to exhibit and present the Business Travel Show as an even more attractive proposition for top level buyers moving forward.
“This is a continuation of the long term programme of investment started for the 2009 event that will support the event’s evolution and its position at the heart of the industry for many more years to come: watch this space,” concluded David Chapple.