announce new three times weekly service

Manchester-based ASM - the world leader in route development for airports - has announced that it has secured a new three times weekly service from New York JFK to St Lucia with low cost carrier JetBlue. The project runs contrary to the current economic trend which has seen many air routes discontinued and a number of carriers go out of business.“There is intense activity in the route development sector as airports, carriers and other agencies position themselves for the future as well as striving to protect existing routes - often from competitors,” said ASM Principal Consultant, Jon Woolf. “The liberalizing effect of low cost flying can benefit the economy of the island in a number of ways.”

The new service into Hewanorra International Airport represents the first low cost airline service secured by St Lucia to the US and comes after months of negotiations and discussions that ASM was instrumental in leading. It will be effective from the Winter 2009-2010 season. The announcement was made last night by Senator Allen Chastanet, Minister of Tourism and Civil Aviation for the Government of Saint Lucia.

St Lucia is located in the eastern Caribbean - one of the most famous tourist destinations in the world - and is one of a chain of tropical islands running between North and South America and east of Central America.

ASM was founded in 1993 and was the first management consulting company specialising in the field of route development for airports. ASM works exclusively for airports, helping them expand their route networks and bring economic development to their surrounding regions.