IBS’ iFly Solution for Malaysia Airlines

MASholidays, the specialized travel and leisure arm, owned and managed by Malaysia Airlines, has chosen IBS’ iFly solution to strengthen operations. iFly Tour, a product under the iFly solution suite, will enable MASholidays, the division responsible for marketing and selling Malaysia Airlines holiday packages and tours, to increase the market reach of the products using an online booking system that is fully integrated with real time inventory of flights, hotel rooms and other products.The solution offers guests the flexibility of choosing tours and packages that best suit their needs and budget and settlement of accounts through an e-Payment Gateway. MASholidays, with an extensive network of tour agents and ground operators, has a tie up with over 130 hotels which have been carefully selected for their level of service, strategic location, cleanliness, comfort and facilities provided. iFly Tour will provide a complete travel solution through a single point of sale. The system will also facilitate ancillary revenue for the airlines by packaging their air seats with hotels, transfers, car rental services, tours etc. The comprehensive nature of the product and its ease of operation are expected to significantly enhance customer satisfaction.

V K Mathews, Chairman and CEO, IBS Group said, “We are proud to be associated with Malaysia Airlines and be a partner in this business transformation phase at MASholidays. iFly will give Malaysia Airlines and MASholidays a competitive edge by enabling them to offer its customers a complete travel service by packaging air seats with non-air travel components.”

“In the current economic context, ancillary revenue is an important source of income for the airlines. iFly will significantly enable MASholidays’ capability to realize this income. It will also increase the global reach of MASholidays’ products by providing online booking capability for both retail consumers and channel partners”, said Asish Z Koshy, Global Business Head - Travel & Cruise, IBS Group