Yesterday over 200 travel professionals logged on to the first of a three-part webinar series hosted by Half Moon, the 54-year-old resort located in the exclusive Rose Hall enclave on Jamaica’s north coast.Addressing the issue Finding Value in a Sea of Deals the presentation led by director of sales for Half Moon Myrtle Dwyer and leisure sales manager Linda Lawrence, covered how agents can decipher the difference among the current travel deals available to consumers, while highlighting how Half Moon is passing value along to their customers.
“There are a plethora of travel deals in the marketplace today, all attractively named to capture consumers’ attention. But a cute name does not make great deal and certainly does not provide good value,” Ms. Dwyer said.
The 400-acre resort is offering travelers an array of special packages with savings ranging from 20 percent to 50 percent of regularly priced rates.
“A luxury resort in the Caribbean is offering three nights free when five nights are booked. This ends up costing the customer about $2,975 for an eight-night stay. A seemingly great deal,” highlighted Linda Lawrence. “However, when compared to Half Moon’s Summer Break offer, eight nights only costs $2,000 plus the traveler receives over $600 in value additions and amenities,” she said.
According to Myrtle Dwyer the luxury resort hosted the special travel-trade seminar to help agents identify what is really special about the offers being devised by hotels and resorts this summer. “It’s important for agents to understand what sets resort brands apart. The deal isn’t just the price tag, but the assurance you give your clients when they get more than they imagined for their money and for their experience,” she said.
Half Moon’s webinar series continues on June 17 covering destination weddings and the final installment on Sept. 16 discussing the future of meetings and incentive travel.