Soho House New York Teams Up with Utell® Hotels & Resorts

15th Apr 2009

Utell Hotels & Resorts has welcomed the renowned chic and stylish Soho House New York as the latest member of its extensive international hotel portfolio.

The elite Soho House New York is a luxury 24-bedroom hotel in addition to a private member’s club located in Manhattan’s Meatpacking District. The hotel has famously formed the backdrop for an episode of “Sex and the City” and until now, has never been available for bookings via travel agents. Available on the GDS under Utell’s UI code; through Utell’s global call center network and, the luxury property is capitalizing on Utell’s expertise in global marketing, sales and distribution campaigns as well as attracting key business from Utell’s strength of partnerships and programs in the TMC and corporate markets.

“Utell has the relationships, resources and reputation to quickly build business for the Soho House New York among thousands of travel agencies, major TMCs (Travel Management Companies), corporations and consortia groups worldwide allowing us to immediately compete on a global level.” said Lisa Di Paola, revenue manager for Soho House New York.

Soho House New York has long been coveted as a celebrity haunt with the private member’s club offering privileged access to the club lounges, rooftop pool, restaurants and member’s room rates. Situated on 9th Avenue, the hotel offers guests a unique combination of luxury and style, with rooms ranging in size from 325 to 950 square feet. The hotel features Soho House’s signature Cowshed Spa, as well as a screening room, library with its own bar, club reception, drawing room, games room, private dining room, restaurant and bar. It also offers a rooftop heated pool, bar, kitchen and dining, and lounge spaces.



“Soho House New York is ideally positioned to reap a significant, and immediate, return on investment through Utell’s core strength of experience in bringing independent hotels to market through powerful sales and marketing programs in addition to unrivalled distribution.” said Ric Leutwyler, president of Utell and chief marketing officer for Pegasus. “We are proud that the hotel’s management team have put their confidence in our abilities to market their engaging brand worldwide.”



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