Online Indian travel company Yatra.com has announced the launch of operations in the UK, including the introduction of a website and the establishment of a London office.

Yatra.com will look to make inroads into the expanding market and will focus on targeting India’s 1.6 million NRI’s residing in the UK. The site aims to provide hassle free travel solutions by keeping in mind the needs and requirements of people traveling to-and-from India.Yatra.com UK services will provide ease of bookings and the lowest airfares to its UK based customers. Yatra is initially offering the best deals on airfares & holiday packages to India. Customers will also have access to a helpful, friendly and hassle free 24X7 customer service for their queries.

“Inbound travel to India from the UK has shown a sharp increase in the recent past with NRI’s & the Indian nationals working in the UK visiting India more often. Keeping all this in mind and to serve the customers based in the UK, Yatra.com has decided to ensure that there is a physical presence to serve one of its key markets. Starting operations in UK is a part of our expansion plans for our Inbound Division”, said Dhruv Shringi, Co founder & CEO, Yatra.com.

Yatra.com has already started on the front foot when looking to tap into the highly lucrative UK market, courtesy its co-founder and CEO, Dhruv Shringi who’s knowledge and insights about the UK market is incomparable. Dhruv knows the market extremely well due to his extremely valuable prior experience as a Director, Group Operations and Technology of the Ebookers Group. Yatra.com hopes to emulate the same levels of success and loyalty in the UK as it experiences and enjoys in India and USA. Yatra.com will look to provide its customers with hassle free and easy to use applications and services that are unique and innovative to give them a pleasurable and a memorable overall travel experience.

 

Yatra.com has been the recipient of several prestigious awards and recognitions in India. From being declared the ‘Best Online Travel Agency’ of the year 2008 at the Galileo Express Travel World’s awards, 2008 to being the only Indian travel company among the ‘Top 100 start ups in Asia’ awarded by Red Herring. And also being recognized as the ‘Most used travel website’ by Juxt Consult in their India Online Survey 2008, Yatra.com has garnered a distinct mindshare of consumers. Yatra.com also has been the first online travel company to offer unique and innovative services such as cash on delivery of domestic and international flight tickets, compensation to the customers on flight delay, best fare challenge and partial payment options for hotel bookings.
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