Pezula Resort Hotel & Spa in Knysna, South Africa has launched a unique campaign to promote the Pezula Private Castle, regarded as South Africa’s most luxurious destination.The campaign is designed to encourage travel agents to book Pezula Private Castle, by offering them the chance to win all inclusive accommodation for up to 10 people at the Castle worth ZAR1 million (around £72,400). The winner will be the booking originator anywhere in the world who confirms the most bednights at the Private Castle between now and 29 February 2010.
According to Russel Binks, Director of Hospitality, Pezula wants to give operators the opportunity to offer a unique product to their affluent, international clients which is relatively new on the market and very different to anything available in the world.
Says Binks: “By launching this global campaign, Pezula hopes to assist in keeping Knysna and South Africa top of mind in this difficult tourism market. Furthermore, we would like to reward the booking operators who, we believe, are all too often neglected.”
The campaign is designed to work through existing booking channels and will be promoted to Pezula’s strategic partners who will then present and sell to their partner base, working with existing booking channels.
A supporting global PR and marketing campaign will direct end-users to their travel consultants.
“With the way the global market is currently, one can’t rely too heavily on status quo and we realise that we need to generate numerous bednights to achieve our targets. This is a unique opportunity to earn superior commissions as booking agents will yield substantial returns on all bookings. By selling this product they will achieve a very high return on the effort invested, because of the value of the bookings.”
The campaign targets the top end traveller looking for the ultimate holiday experience, who, even in the current economic downturn can still afford luxury travel.
The ultimate in ultra-luxury beach accommodation, Pezula Private Castle on the secluded Noetzie Beach is Pezula’s latest accommodation offering and represents the definitive luxury beach accommodation, with direct access to one of South Africa’s most beautiful and secluded beaches, Noetzie.
Recently voted Best Property in the World at the CNBC International Property Awards in Orlando, the property was honoured to have as its first guest international icon Nelson Mandela. Elite Traveler described it as “a magnet for high profile guests needing rest and relaxation”, and Tatler magazine included it in the 2009 Travel Guide which features the Top 101 Best Hotels in the World.
Five sumptuous suites and a number of spacious living areas open onto private terraces with panoramic views of the beach and ocean. Guests have every conceivable wish catered to by a team of hand-picked personnel including a personal chef and executive butler. Menus are selected daily in consultation with the chef according to the freshest available ingredients, and the bar is stocked with guests’ drinks of choice. A driver is on standby to transfer guests to the hotel to enjoy the facilities there as well as the many activities on the resort. A fully equipped gymnasium, heated outdoor pool and thatched gazebo complete the extraordinary facilities.