tripwolf reveals Footprint deal

13th Mar 2009

  Social travel guide tripwolf has announced a partnership with Footprint Books, the publishers of the longest running travel guides in the English market. The first act of the new partnership is integrating Footprint’s Peru Handbook into tripwolf’s web platform and mobile version.  “It is fantastic to see Peru content from our Footprint Handbooks on and on the beta version of the tripwolf iPhone application”, says Footprint Marketing Manager, Liz Harper. “We looked at various potential partners to make Footprint content available through new channels and tripwolf has clearly convinced us with their innovative approach and unique offerings for users.”

With this partnership, strengthens its strategy of combining professional editorial travel content with user-generated content from thousands of globetrotters worldwide. On individual travellers can create their personalized travel guides, based on recommendations from expert “trip gurus,” friends and other travellers.

“Personally, Footprint Handbooks have been my favourite travel guides for years,” says tripwolf CEO Sebastian Heinzel. “I cannot imagine a better English language partner for tripwolf.”


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