Hilton Hotels has announced the launch of a new luxury hotel brand. Denizen Hotels aims to cater to globally-conscious modern travellers, and will appearing throughout the world in international social epicenters. “We are thrilled to welcome Denizen Hotels into our portfolio of brands,” said Christopher J. Nassetta, President and Chief Executive Officer, Hilton Hotels Corporation.
“While we continue to operate in a challenging macro economic environment, the addition of Denizen Hotels demonstrates our commitment to continuing to invest in our long-term growth. Denizen Hotels, a lifestyle brand that will attract business and leisure travellers across cultures and generations. This new brand rounds out our Luxury & Lifestyle portfolio, which includes the Waldorf Astoria, the Waldorf Astoria Collection and Conrad Hotels & Resorts.”
Denizen Hotels will target corporate and leisure guests and creates an international intersection between business and pleasure with an environment that redefines how guests stay and how they play. Each hotel will offer a technology-rich, smart-in-design living environment.
During a unique unveiling at the International Hotel Investment Forum (IHIF) in Berlin, a reconstructed vision of the brand experience will be presented to attendees within a shipping container. Designed to allow visitors to walk in and experience the space, this bold presentation embodies the eclecticism and global design language of the brand, expressed with the green thread of sustainability - one of the core values of the brand.
Denizen Hotels will offer a global voice with a local accent - cultivating a community for guests to connect within each unique location. In addition, Denizen Hotels will benefit from being a part of Hilton’s global infrastructure that supports a worldwide network of more than 3,200 hotels and 545,000 rooms in 77 countries.
Social, interactive spaces will be at the heart of the Denizen Hotels brand, welcoming guests and providing exclusive hubs for relaxation and inspiration. From communal style society restaurant tables for the epicurean explorers to rejuvenation zones which will provide a personal technology-rich haven before or after check-in, Denizen Hotels creates a living community, anticipating guest needs and desires in and outside of their rooms and suites.
Denizen Hotels’ internal and external spaces will reflect the influence and eclecticism of world class international design. Properties will range from unique, select experiences to larger destination resorts, creating a unified yet eclectic brand with the assurance of the Hilton brand reputation.
Active development negotiations are currently underway for resorts and destinations in key cities throughout the globe; including, but not limited to Abu Dhabi, Austin, Beverly Hills (California), Buenos Aires, Cancun, Hollywood (California), Istanbul, Jerusalem, Las Vegas, London, Los Cabos, Miami, Montreal, Mumbai, New York City, Panama City and Washington D.C.
“Hilton Hotels’ Luxury and Lifestyle brands have heralded a return to the authenticity of Conrad Hilton’s original vision, as realized in the 1950s,” added Ross Klein. “We listened to the comments and needs of our Hilton loyalists and are excited to introduce Denizen Hotels as our latest addition to these complementary, best-in-class brands.”