ELIXIR,the world’s only consumer glossy totally focussed on the booming market in anti-ageing products and services today announced a new digital edition,to complement its print version.Dubbed the “Vogue “of aesthetics”, ELIXIR reflects the aspirational desires of the wealthiest demographic in the history of the world, the “babyboomers” who refuse to age like their parents and who not only want to look younger, but to live longer vital lives.

The 200-page perfect-bound quarterly, will be published online from June 2009 at www.elixirnews.com with digital publishing partners, YUDU Media, meeting the needs of consumers who are increasingly making their buying decisions online and advertisers for statistical transparency and tracking.

Editor and publisher Avril O’Connor says: “Our readers are determined to fight ageing disgracefully and the recession is not going to stop them. They want news of the latest products ondemand and to be able to buy them at the click of a mouse via live links to vendor web sites. And our advertisers want more value-for-money and transparency on circulation and traffic which we will deliver through to them through the latest technology with comes with the YUDU package.”

ELIXIR also plans to roll out new print editions in the US, Russia, continental Europe, and the markets of Australsia and Asia during 2009. And a new publisher has been appointed to take the magazine forward into these markets.

The magazine is currently running a reader promotion offering every a free introductory copy of the Summer 2009 edition.

The market in anti-aging services and products, is currently estimated at more than US $60 billion (£30 bn) worldwide and continues to grow despite the global recession.

If it’s hot, new and will improve your lifespan and if it’s happening in Beverly Hills, New York, London, Paris, Rome, Shanghai or anywhere else—you will find out about it first in ELIXIR. Each issue has features on anti-ageing cosmetics, nutraceuticals, cosmeceuticals, diet and exercise, cosmetic surgery, cosmetic dentistry and spas. It will also look at how readers can fight back against the diseases of ageing—obesity, diabetes, Alzheimer’s, cardiovascular disease, stroke etc with the latest medical anti-ageing and rejuvenation therapies. It also includes features on lifestyle such as home.

ELIXIR is endorsed by the world’s leading experts on anti-ageing protocols. Our medical panel includes Dr Bob Goldman, MD, Chairman American Academy of Anti-Aging Medicine, the world’s largest professional organization dedicated to advancing research into this area; Dr Javier de Benito, one of the world’s leading cosmetic surgeons and General Director of the Instituto de Benito Plastic & Aesthetic Surgery in Barcelona and Dr Nicholas Perricone, the New York dermatologist and author and one of the world’s leading experts on skin health.

Regular contributors include David Kirsch, the New York fitness guru and owner of the Madison Square Gardens Fitness Club and supermodel body trainer—his clients include Heidi Klum and Linda Evangelista as well as the lingerie models for Victoria’s Secrets and Beverly Hills cosmetic surgeon Raj Chopra.

ELIXIR magazine first published in 2007 and www.elixirnews.com an online magazine devoted to rejuvenation and anti-ageing, established four years ago. The website now has 30,000 unique visitors each month and has a growing database of more than 12,000 unique subscribers interested in anti-ageing products and services.
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