Langham Hotels has launched a new-look website that makes it faster to load, easier to book and more convenient to use.
Langhamhotels.com now incorporates new features that take into account how guests search and navigate a website. The result is an elegant, fresh booking-friendly site that improves the overall guest experience helping to drive incremental revenues and develop new leads for MICE and Rooms business.
New user-friendly features include Googlemaps for guest to find nearby attractions, Tripadvisor comments, a city guide, imagery so guests can see exactly what room they are booking, as well as simplified E-news functions so guests can sign up by areas of interest quickly.
Langhamhotels.com can be updated daily with the latest information on promotions, best available rates and enhanced with the latest hotel, city and company information using an advanced Content Management System (CMS).
T he overhauled engine will result in better search rankings and generate greater web traffic. Langham Hotels says early indications during testing have seen web traffic increase by 15%. Download times have also improved with simultaneous mirror site downloading across the globe.
In 2008, prior to the revamp, Langhamhotels.com generated significant incremental revenues with room nights business up almost 30%. The new-look website and sophisticated engine is forecasted to improve business by a further 30%.
“Our service in a virtual world matches our brand values in the real world - this is the key to the success of our website and internet marketing strategy. The new-look Langhamhotels.com will take our online strategy to the next level,” said Bob van den Oord, Vice President - Sales & Marketing for Langham Hotels International.
“In this challenging global economy, our website is a strategic tool that will help to grow our market share and build brand presence to deliver exceptional returns on investment.” said Mr van den Oord.