Laterooms appoints Efficient Frontier to boost searches

LateRooms has appointed search engine marketing specialist, Efficient Frontier, to raise its European search campaigns across its three search engines.

The accommodation website aims to boost the efficiency of its paid search and increase click through rate of the online campaign by up to 80% by using Efficient Frontier’s complex algorithms, tailored services and forecasting ability to provide a specialist search marketing solution.
Glyn Powditch, head of business analysis at LateRooms, said: “Efficient Frontier presents a competitive mix of sophisticated maths behind the technology plus the quality of the staff.”

He continued: “The result is a powerful blend of highly accurate forecasting and predictable outcomes, maximum ROI and excellent customer service.”

“We work across several territories, providing hotels in destinations such as London, Madrid, Paris and Rome, and need to set the correct strategy for each individual market,” he added.

LateRooms is one of Europe’s leading accommodation websites offering late availability deals in over 20,000 properties worldwide, ranging from bed and breakfasts, to apartments, to five star luxury hotels.

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Scalability and adaptability are key to the success of LateRooms’ search campaigns as it responds to variations in the online market place.
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