British Airways is marking the tenth anniversary of its oneworld alliance with a new 40ft long livery on its aircraft.
oneworld will be emblazoned in massive bold type (eight ft high and 46 ft long) along the fuselage.
Senior executives from the ten member airlines of oneworld, the world’s leading quality alliance, met in Madrid today (February 3rd, 2009) to mark the anniversary.
The new livery took off for the first time on a British Airways Boeing 747 bound for Tokyo. Up to 40 aircraft flying around the world, all belonging to members of the alliance, will feature the exciting new design.
The oneworld global alliance brings together ten of the world’s biggest and best airlines, all committed to providing world-class service and value.
British Airways was a founder member of the alliance in 1999 along with Qantas and Cathay Pacific.
Other members now include Iberia, Finnair, Japan Airlines, LAN, Malev and Royal Jordanian Airlines. Mexicana is the next carrier due to join.
Willie Walsh, British Airways chief executive, said: “As a founding member of oneworld, British Airways has benefited from 10 successful years as part of the world’s premiere airline alliance.
“Our customers have access to world-class in-flight products, more airport lounges, an unrivalled global network and connections to hundreds more destinations.
“Our commitment to oneworld and its focus on quality rather than quantity will increase the strength of our alliance and deepen our determination to innovate and improve our products and services now and in the future.”
John McCulloch, oneworld managing partner, said: “The results from oneworld’s first decade makes abundantly clear the growing value the alliance has created for all its key stakeholders.
“As we enter our second decade, the alliance’s strategy remains the same - focusing on the quality rather than quantity of our member airlines and on adding value for our customers and shareholders.”
oneworld alliance members are also offering a ten per cent cut off all alliance fares for ten weeks, as well as a new circle Atlantic fare and a series of initiatives to make booking flights on all of its member airlines easier than ever before.