Dubai to host first Middle East Tourism Marketing Summit

Dubai has been chosen to host the inaugural Middle East Tourism Marketing Summit, which will take place in December this year. The event promises to be an essential platform for tourism marketing professionals in the region to support their business growth strategies and ensure return on investment on marketing allocations.
The brainchild of Dubai-based Fusion Marketing Management, the Summit is expected to host international tourism marketing professionals and leaders. It comes under the Patronage of Dubai’s Department of Tourism and Commerce Marketing, and is supported by the Dubai Chamber of Commerce & Industry.

It will take place over one and a half days at the Ottoman Palace by Rixos, on the Palm, Dubai, providing a new and unique destination resort experience as a backdrop for debate and discussion.

The format will include both panel discussions and speaker sessions in addition to presentations and site tours, ensuring attendees are exposed to a wide range of information and news pertaining to Middle East and global marketing in the tourism industry.

Jerad Bachar, Director of the Dubai Convention Bureau, on behalf of Dubai’s Department of Tourism and Commerce Marketing, said: “The Summit is an opportunity for tourism industry professionals to meet with industry specialists and gather new, essential business information.”

“It’s no secret that the tourism industry is feeling the effect of a tightening, global economy, and through initiatives such as the Summit, Dubai’s Department of Tourism and Commerce Marketing hopes to assist in equip Middle East tourism marketing industry professionals with the tools to successfully manage their businesses through challenging times,” he added.

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“Marketing matters in times of challenge, which world economies are now facing,” said summit organiser and Fusion Executive Director, Nicki Page (pictured below).

“METMS:2009 will provide a platform for Middle East tourism marketing’s hottest issues to come up for discussion and attendees will have the opportunity to voice their opinions about the region’s tourism industry and its future amongst industry colleagues and marketing leaders,” she added.

The Summit promises to assist the region’s marketing and finance professionals and general management in the industry drive demand for their product and services based on expert industry advice.

“In times of greatest challenge, the greatest opportunities can arise through re-evaluation and changing the paradigm of thinking. Through the Summit, DTCM and our partners aim to assist the region’s tourism industry in a very tangible way, in helping to formulate long-term marketing strategies, developing networks and alliances that will stand the industry in good stead during the current economic climate,” she said.

The Dubai Chamber of Commerce & Industry, which welcomed proactive efforts to engage in positive business practice and promote business growth and sustainability, said that the Summit would underline exactly this.

“The Dubai Chamber of Commerce & Industry is delighted to support the first dedicated Middle East Tourism Marketing Summit in Dubai. Tourism is a vital component to the success of our destination and the Summit content will reflect the need for marketers within and associated to the tourism industry in the region, to stay ahead in terms of thinking, ideas and services to cater to domestic, regional and international tourism arrivals” said a Senior Representative of the Chamber.

Visit www.metms.com or contact Natasha van der Berg at Fusion Marketing Management on +971 4 391 2149.
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