bmibaby forges partnership with lastminute.com

bmibaby has unveiled a tie-up with lastminute.com that will offer customers accommodation deals throughout its European destinations.

The partnership will offer those visiting bmibaby’s website access to thousands of hotels across the airline’s destinations, access to the latest accommodation deals, as well as TripAdvisor reviews and opinions.The features will be rolled out over the next couple of months. As well as accommodation/flight tie-up, bmibaby will also offer lastminute.com’s lifestyle products, including theatre tickets, restaurant booking and experiences. bmibaby claims this is the first time lastminute.com will have offered its lifestyle product to any other partner website.

Julian Carr, commercial director, bmibaby, said: “It is great news for our customers that we are partnering with lastminute.com to offer an extensive range of hotels throughout Europe on our website. We will now be able to offer customers low-cost flights and access to the best deals on accommodation. In addition immediate access will be given to TripAdvisor reviews and opinions, ensuring everyone can review their accommodation choices.

Vic Darvey, vice president distribution and business development, lastminute.com, said:  “lastminute.com is delighted to work with such a dynamic airline. bmibaby’s approach, together with our market leading capabilities, will allow us to see significant growth in this sector and we aim to build a leading hotels programme for bmibaby focusing on personalisation and relevance on their website.”
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