Virgin marks 25th birthday with £6m ad campaign

Virgin Atlantic is kick starting its new year by unveiling a £6 million campaign to mark its 25 years of flying.
The airline celebrates its 25th birthday on 22 June 2009 and plans a series of adverts, special promotions and other activities in the build-up.
Over 65 million passengers have chosen to travel with Virgin Atlantic since its launch in 1984. The airline now flies to 30 destinations around the world, from its main bases at London Heathrow and London Gatwick, using a modern, young fleet of Airbus A340 and Boeing 747 aircraft.

Steve Ridgway, Chief Executive of Virgin Atlantic, said: “We’re fighting back against the doom and gloom in the airline industry. While our competitors are feeling down in the dumps, our passengers want us to celebrate the transformation we’ve brought about in the industry since our launch in 1984. You can count on Virgin Atlantic to raise spirits with some of our lowest fares ever and look into the future with optimism, as we did 25 years ago.”
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