Sabre buys EB2

Sabre Holdings has announced the acquisition of EB2 International Limited, a London-based, independent supplier of e-commerce enabling software products, solutions, infrastructure and services to global airlines. In addition to accelerating Sabre’s technology plans for its recently launched SabreSonic Customer Sales and Service (CSS) solution, the acquisition will result in the industry’s most powerful Internet booking engine with advanced pricing and shopping capabilities. “EB2 is pleased to become part of Sabre Airline Solutions and to have such a prominent role in the development of the newly launched SabreSonic CSS,” said Stephen Bartlett-Bragg, co-founder and executive director of EB2. “This is a terrific opportunity for everyone at team EB2 and also a great opportunity to expand the reach of our products and services and take advantage of Sabre’s scale.”

EB2, and its products, will become part of Sabre Airline Solutions, the world’s leading provider of integrated solutions and services for airlines and airports. The acquisition is part of Sabre’s long-term growth plans and continual investments in the company’s airline portfolio.

Sabre Airline Solutions will fully integrate all of EB2’s products and services with the rest of the SabreSonic Suite supporting automated refunds and exchanges in addition to other complex shopping and pricing requests. This integration will leverage EB2’s specialty of developing flexible solutions that address the complexities of online travel booking and simplifying direct sales to the corporate, agency and end traveler segments.

The combination of these two exceptional industry leaders will provide the industry’s only Internet booking engine that fully integrates the most advanced shopping and pricing capabilities based on natural rules for ultimate flexibility and will be leveraged by airlines worldwide to generate new revenues, realize cost savings and improve customer service.

“EB2 is an outstanding company whose people, products and services will only help strengthen the current capabilities of SabreSonic Web and SabreSonic CSS,” said Steve Clampett, president of Airline Products and Solutions for Sabre Airline Solutions. “They have created a flexible Internet booking engine that can quickly adapt to the rapidly changing needs of both online consumers and the airlines. This is an exciting day for Sabre and is proof that we continue to be the leader in providing unique, ground-breaking solutions to help airlines succeed.”
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