Samsung secures major European deals

Samsung Electronics has announced a number of significant partnerships within the hospitality industry. The company has partnered with hotel systems integrators - Acentic, Locatel, Premiere Hotel Entertainment and VDA - to provide entertainment solutions through its 450 and 650 series of Hospitality Televisions. The More Than Group and the Wyndham Hotel Group are just a couple of the European hotel chains which have already installed Samsung Hospitality TVs.

Pammi Mudhar, European B2B Sales and Marketing Director, Samsung Electronics Europe said: “By developing our award-winning 4 and 6 Series Flat Screen LCD TVs for hotels, Samsung has delivered an offering which is high on design and functionality, yet competitively priced. As one of the most well-known consumer electronics brands, Samsung is now acutely focused on capturing significant market share and establishing ourselves as Europe’s premier hotel technology provider.”

“We are delighted with our partnership with Samsung,” said Alistair Forbes, CEO at Acentic. “Samsung will enable European hotels to bring perfect picture quality content, stunning design and a set of tools that they can use to increase their TV revenue, as well as extend the hotel’s image and branding to guests through the TV screen.”

David Chevenement, Key Account and Marketing Director, Locatel Group added, “The TV is an important part of the guest experience and reflects the quality of the hotel. We’re pleased to be offering hoteliers Samsung’s premium state-of-the-art solution without the cost associated with a superior product.”

Tonio Fruehauf, Vice President Hotel & Gastronomy at Premiere AG said, “Samsung has worked with us to understand the needs of the hoteliers and consumers. This not only provides an environment in which information and communication is key, but also encompasses cutting-edge design and innovation.”

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Gary Francies, Director at VDA UK said, “European Hotels are seeking new initiatives to maintain customer loyalty and room occupancy. We believe Samsung’s superb quality hospitality television supports VDA’s High Definition solutions well, and further helps hoteliers to differentiate from their competition and offer guests a truly seamless digital experience.”
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