Former chairman of the board of the Jamaica Tourist Board, John Lynch, has been appointed its Director of Tourism, effective December 1st.
The post became vacant following the decision by former director, Basil Smith not to renew his contract when it expired in October.
Mr. Lynch will be responsible for the day-to-day operations of the Jamaica Tourist Board (JTB) and the country’s global tourism marketing.
Tourism Minister, Edmund Bartlett said Lynch’s knowledge, experience and strength in sales made him an ideal candidate to fill the available post.
He said the status of the tourism industry worldwide coupled with the current economic climate demands new creative thinking and a new strategy to cope with the ever increasing challenges.
Prior to his appointment, Mr. Lynch worked for 16 years as executive vice president of Unique Vacations, with overall responsibility for public relations, sales promotions and group sales.
He is credited with being a major force in the development of all Sandals Resorts brands worldwide.
Mr. Lynch has also served the JTB in a variety of capacities in the past including as senior manager of trade services, regional director based in Chicago and deputy director of tourism.
He also serves as third vice president of the Caribbean Hotel Association and sits on the board of directors for the Caribbean Tourism Development Corporation.