Luxe plans VIP scheme

In honor of its 10th anniversary, Luxe Worldwide Hotels will soon launch a VIP Recognition Program, it was announced today by Efrem Harkham, Founder and CEO.To be rolled out in three phases in 2009, the VIP Recognition Program will first be beta-tested at the two Luxe properties in California:  The Luxe Hotel Sunset Boulevard in Bel Air and the Luxe Hotel Rodeo Drive in Beverly Hills in early 2009.  By the second quarter of 2009, the program will continue to expand to a greater number of Luxe hotels.

According to Mr. Harkham, the program has been designed to encourage and reward guests who return to a specific hotel; to encourage and reward guests to use Luxe Worldwide Hotels, to help Luxe hotel members compete better in the marketplace, and to allow each member hotel to individualize guest benefits.

While the specifics of the program are still being refined, it is expected that the Luxe VIP Recognition Program will involve a “VIP Recognition Card” to be distributed to frequent guests of participating Luxe hotels.  Those guests who receive a VIP Recognition Card will be rewarded with early check-in and late check-out (based on availability), room upgrades (based on availability at time of check-in), a special gift amenity or discount of the hotel’s choice, exclusive promotions available only to VIP Recognition Program members, access to the Luxe VIP Internet and Phone Concierge who will be available to assist program members with reservation requests, as well as other member benefits which are still in the planning stages.